Nearly all clients use the Web to search for local businesses – and most of them are on Facebook. It proves clearly that Facebook continues to be the supremacy champ of all social media platforms, as the #1 spot where people connect and share online. The Facebook is the biggest social networking platform in the world by far, as it has grown into a venue for businesses to market themselves through communication with customers and self-promotion of company or product.
Company Can’t Afford to Ignore Facebook or Social Media Platform.
Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool – it’s a huge room to keep your customers informed with every small updates about your business, develop good brand identity, and broaden your reach. Meanwhile, Facebook is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers.
A superior Facebook presence can help you connect your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start most of the time for the new company when they think for promoting their business on Social Media.
Read here for some easy steps you can acquire to make social media work for you as your marketing person.
#1 Create Your Free Facebook Business Page
A Facebook page is a great free marketing tool for your businesses. These pages let businesses recognize themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable facebook business page to give a better sense of a business’s personality and character.
Your Facebook Page is your business’ home foundation on the social networking site. A Page is a lot like a regular Facebook profile, but for Brands, Products and Businesses.
You will work together with Facebook users through your Business’ Page, so make sure it truly reflects your company image. Use high quality Company’s logo as the primary photo for your Facebook Page, and pick a high resolution cover photo that is attractive and showcases what your business does.
Profile Picture / Logo size should be 180px * 180px
Cover Photo size should be 851px * 315px
Write your company’s short description that helps your viewers to get along with your company page. You can also get your customize Page URL by going into Settings. Generally Page URL will bewww.facebook.com/yourcompanyname.
#2 Share Your Posts
Ok cool that you have created your Facebook Business Page. But it’s not enough simply to have a Facebook Business Page. To achieve followers you’ll need to create meaningful, interesting content for your fans.
Fans, which like your page, will see your posts show up in their main Facebook News Feed every time they log in, so you need to be ready with some interesting posts for them to engage with you. You can share updates, photos, videos, promotions and a lot more on your Facebook Page.
If you’re a local footwear store, you might consider posting a video of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.
The most successful Facebook posts – the ones that make the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts,
- Whether it’s a short video clip,
- A photo from inside your store, or
- Just stock art.
Facebook’s Page Insights tool helps take the presumption out of sharing. The tool, available from your Facebook Page’s Admin menu, offers valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.
#3 Build Connections
What will be benefit if your sharing content is not seen by anybody? Luckily, Facebook has built-in tools to help you build an online following for your Facebook Page.
First, explore the “Build Audience” tools found in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.
Conventional marketing techniques can help you grow your audience outside your existing following. That means marketing your Facebook Page’s Web address on your
- Business cards,
- Emails signature you send to your clients, and
- Any other marketing materials you produce for your business.
If you took the time to create a simple and memorable URL for your Page from the start, it will be easier to promote it in the future.
#4 Connect Your Followers
Meanwhile, you can develop your audience organically by creating content that your followers want to share, like and comment on. The key is to post quality content regularly. That means sharing updates that are relevant to your audience and at the same time your audience should correlate that content with your company. If you don’t have time to post content on daily basis then try to do at least once or twice a week.
For best results, try taking a friendly, conversational tone, and remember to be to the point. Keep your updates timely, and respond directly to comments and private messages if your audience is asking you about anything. Creating a discussion with your followers will encourage them to engage with your posts in the future more positively.
Facebook also offers a few direct marketing tools for business users that help you to get well connected with your audience in terms of business. Facebook Offers tool that agrees to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer.
Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.
#5 Leverage Friends of Friends
New clientele are more likely to try your business if their friends already used it. Facebook lets you leverage word-of-mouth to promote your product or service to other people who are not in your friend list.
Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed. You can promote more interaction in a variety of ways. Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.
When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
Encourage customers to “check in” to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are.
You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.
#6 Facebook Ads
Just like Google Adwords, Facebook also offers conventional advertising options that let you position your custom ads in users’ news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your website or link that you have set for your users to redirect.
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
- Built-in ad performance measurement tools.
Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.
Because Facebook collects plenty of user data, it can target your advertisement to users who are most likely to be interested in your product or service. The platform also features an analytics tool to help you understand which ads drive interest and sales.
Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.
While there are a lot of steps in this process and it is directly associated with your company image, we at IBIS can defiantly help you out with this preparation and a clearly outlined plan. As a digital marketing company we have professional approach to your requirement that will target to providing you desired results.