Automation that Moves the Needle
Intuitive Campaign Builder with Branching LogicBuild simple follow up campaigns or complex, multi-stage journeys with multiple branches and actions easily.
Keep in Close Touch with Your ContactsWorkflows makes it possible to give every contact in your database the specific attention they deserve - and that you would never have the time to provide otherwise.
Automation Beyond EmailWorkflows works at every stage of the customer lifecycle. Nurture early stage leads. Hand leads off to sales. Keep in touch with your customers over the long term.
Workflows helped one customer reduce their average sales cycle by 66% by nurturing contacts to sales readiness.
Features of Workflows
Deep Analytics on What is WorkingThe all-in-one nature of Maccrony means you can easily see if your workflows are helping you meet your end goals.
Segment With ContextMaccrony takes everything you know about a lead into context with branching logic to put your leads into the most relevant workflow for them, and keep it personalized along the way.
Build Beautiful Emails EasilyWorkflows works seamlessly with Maccrony Email. Build beautiful emails easily and make changes in our visual editors without every touching a line of code.
Use advanced segmentation logic to determine exactly who gets enrolled in your workflows and when.
Check conditions along the way to alter a workflow, stop a workflow, or move a contact to a different next step.
Automate Content Personalization
Go beyond email by using Workflows to categorize your contacts and serve them highly targeted messages across your entire website.
Internal Alerts & Notifications
Trigger internal notifications & alerts for your team when a contact takes a meaningful action or hits an important threshold.
Trigger webhooks to notify an internal system about a change to a contact or company.
Set Sales Tasks & Campaigns
Add tasks to Maccrony to alert your front desk to contacts they should follow up with. Easily associate records with a Maccrony campaign.